From Brooklyn to New Jersey: Brooklyn-West

By mark-slade February 13, 2013

As a former Brooklynite now Maplewoodian, I can’t resist anything Brooklyn. My time in Brooklyn spanned a Brownstone rental and then coop ownership in the Ansonia. While Brooklyn is part of NYC, there was a unique about the place that I just loved. The funny thing is, that as a result of the influx of so many Brooklynites, there is no doubt in my mind that Maplewood is Brooklyn-West!

So, having found this article about how the Swedes Like Brooklyn, I can’t help but wonder if there are any Swedes that would find Brooklyn-West to their liking as well?

Here is the article:
By: Alice Hines
There’s been plenty of talk about the influence Nordic culture has had on New York’s bars and restaurants, brought up yet again in today’s Times review of Swedish chef Fredrik Berselius’s Aska. But while New Yorkers fetishize the wilds of Sweden, it turns out Swedes find themselves similarly attracted to the gritty-yet-crafty ideals of Brooklyn. In fact, as one Stockholm resident told me recently of his town: “You can just slap the word ‘Brooklyn’ on anything and every fucking hipster will buy it.”

“Brooklyn is the center of cool for Swedes right now,” a customer at the speakeasy-ish bar Kåken in Stockholm explained recently over sips of a Park Slope Collins. “People here think it’s the best place in the world.” Of course, Sweden isn’t only country currently enamored with the county of Kings. You’ll remember the Times report last year on France’s fascination with all things “très Brooklyn,” and the subsequent backlash from New Yorkers upset with the de-authentication of their stomping grounds.

But the “très Brooklyn” trend of Paris is predicated on food trucks. In Sweden, Brooklyn the brand is more far-reaching: cocktails named after neighborhoods, blondes in Brooklyn cycling caps, and the ubiquity of Brooklyn Lager.

Swedes say their country’s current relationship to the borough has been paved by a long-standing vision of New York City as an arbiter of culture. According to Henrik Evrell, the founder of the Stockholm-based branding firm Seventy, Swedes began to look toward Brooklyn — rather than Manhattan — around 2008, when a renewed interest in farming, handicrafts, folk music, and local food was born during the financial crisis.

“The desire for authenticity and a back-to-the basics attitude caught on in Sweden in particular,” he says. “People started going fishing and making their own sausages. Many people associated these things with Brooklyn, which is an alternative to the luxury of Manhattan.” Banker chic is out out, farmer chic is in.

To read more about this article: Click Here for Grub Street.
Mark Slade
Keller Williams
Good Homes
Selling a Maplewood/South Orange/Millburn/Short Hills area home involves many steps and having an experienced Maplewood New Jersey Real Estate Agent and Realtor®, specializing in the Bedroom Communities of New York City in Essex/Union County— Millburn, Short Hills, Montclair, West Orange, South Orange, Livingston, Maplewood, Springfield, Summit, Madison, Chatham, Scotch Plains, Fanwood, Cranford and Westfield–by your side will make the transaction run a lot smoother. I would love to be your Maplewood/South Orange New Jersey Area Real Estate Professional! I assist both buyers and sellers in the Bedroom Communities of New York City, mostly served by NJ Transit’s Mid-Town Direct Train Lines, offering commutes of 45minute or less to NY Penn Station, with either the purchase and or sale of residential real estate.
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As your Maplewood/South Orange/Millburn/Short Hills/Essex/Union County New Jersey listing agent I am well versed on as your local expert in all things in the Maplewood and South Orange area Real Estate Market. You can expect personalized service that includes a detailed consultation on how to best position your Mid-Town Direct home to be competitive in today’s market with training to provide my clients with an in-depth Advanced Comparative Market analysis, and advice on staging. As my office’s technology officer as well as both a Zillow Platinum Premier and Trulia Premier agent, I use the latest and most up-to-date marketing methods to get your home in front of as many buyers as possible. Being your New Jersey Real Estate Agent and Realtor ® not only involves just finding the home or selling the home, but being your guide, negotiator, advisor and advocate and making sure that your needs and goals are met. Being your New Jersey Essex/Union County area Realtor® (with a little bit of Morris County thrown in for good measure) is one of my truest passions, and “Helping You Find Your Dream Home” is my number one priority.

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