As a former Brooklynite now Maplewoodian, I can’t resist anything Brooklyn. My time in Brooklyn spanned a Brownstone rental and then coop ownership in the Ansonia. While Brooklyn is part of NYC, there was a unique about the place that I just loved. The funny thing is, that as a result of the influx of so many Brooklynites, there is no doubt in my mind that Maplewood is Brooklyn-West!
So, having found this article about how the Swedes Like Brooklyn, I can’t help but wonder if there are any Swedes that would find Brooklyn-West to their liking as well?
Here is the article:
By: Alice Hines
There’s been plenty of talk about the influence Nordic culture has had on New York’s bars and restaurants, brought up yet again in today’s Times review of Swedish chef Fredrik Berselius’s Aska. But while New Yorkers fetishize the wilds of Sweden, it turns out Swedes find themselves similarly attracted to the gritty-yet-crafty ideals of Brooklyn. In fact, as one Stockholm resident told me recently of his town: “You can just slap the word ‘Brooklyn’ on anything and every fucking hipster will buy it.”
“Brooklyn is the center of cool for Swedes right now,” a customer at the speakeasy-ish bar Kåken in Stockholm explained recently over sips of a Park Slope Collins. “People here think it’s the best place in the world.” Of course, Sweden isn’t only country currently enamored with the county of Kings. You’ll remember the Times report last year on France’s fascination with all things “très Brooklyn,” and the subsequent backlash from New Yorkers upset with the de-authentication of their stomping grounds.
But the “très Brooklyn” trend of Paris is predicated on food trucks. In Sweden, Brooklyn the brand is more far-reaching: cocktails named after neighborhoods, blondes in Brooklyn cycling caps, and the ubiquity of Brooklyn Lager.
Swedes say their country’s current relationship to the borough has been paved by a long-standing vision of New York City as an arbiter of culture. According to Henrik Evrell, the founder of the Stockholm-based branding firm Seventy, Swedes began to look toward Brooklyn — rather than Manhattan — around 2008, when a renewed interest in farming, handicrafts, folk music, and local food was born during the financial crisis.
“The desire for authenticity and a back-to-the basics attitude caught on in Sweden in particular,” he says. “People started going fishing and making their own sausages. Many people associated these things with Brooklyn, which is an alternative to the luxury of Manhattan.” Banker chic is out out, farmer chic is in.
To read more about this article: Click Here for Grub Street.
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